Copywriting
Words to convince your customers
- Highlight the unique strengths of your business
- Persuade customers to choose you
- Optimise your website for search engines and keywords
- Save yourself time
- Gain professionally written copy tailored to your requirements
Lorem ipsum dolor sit amet… a bad start isn’t it?
But the truth is: if you neglect the copy used by your business, you may as well leave in that quasi-Latin placeholder text!
Great copywriting does far more than fill up space. It convinces, engages, inspires, and informs. It is the driving force behind your website.
Copy needs – and deserves – time and skill to craft it.
If you are in need of wonderful new copy, or you’re concerned your existing copy is not doing its job properly, why not get in touch to see how we can help?
What is Copywriting?
‘Copy’ is what you are reading now! It includes the all-important words on websites, adverts, newsletters etc; really, any writing which a business uses for marketing purposes.
But just because copy is used for marketing does not mean it batter readers over the head with marketing speak. It should interest and engage readers, leading them through your message. At the same time it should be clear, easy to read, and explain the benefits you are offering.
In copywriting for websites, enormous emphasis is placed on search engine optimisation (SEO). This involves several techniques, but essentially means targeting certain keywords (that your potential customers might search for) and including them multiple times in the text.
But whilst SEO is important, copywriting can – and should – do so much more.
After all, what do you want your newly arrived visitors to see when they get to your website? A mass of keywords crammed into garbled paragraphs only a search engine could love? Or easily read, convincing copy which sells them on the benefits your business has to offer?
Copywriting should convert potential customers into actual customers, first and foremost.
Why choose ARP Writing for your copy?
There is a lot to consider when writing copy and it all needs to be distilled into a crystal-clear message. ARP Writing can do this for you.
We’ve written scores of sales pages and marketing materials for our clients over the years.
To start with, we get an understanding of your business and your objectives. We consider the message you want to send, who you are trying to reach, and the best way in which to make that connection.
Crucially, we devote time and expertise to making sure your copy is focused on its purpose, and that purpose is: bringing you business.
Ready for persuasive, targeted copy?
We would be more than happy to discuss any copywriting project you have in mind.
Some of our previous copywriting projects
- Working closely with a legal firm to provide a huge number of webpages to showcase and sell their varied services
- Writing a series of newsletters for a business wanting to promote new products to customers on their mailing list
- Creating several webpages for a large law firm seeking to provide different industry sectors with services across the various fields of law they practise
In our clients' words...
Our 'Zero-AI' Guarantee
AI tools pull text from all over the web and mushes it together into a bland paste. And you can’t stand out if you’re saying the same thing as everyone else.
ARP Writing never uses AI tools to write or edit content – so you can be sure everything we provide is backed by good, honest human creativity!