Content Marketing
Creating content to inform, entertain, and engage your audience
- Top quality written content to support your marketing strategy
- Demonstrate your products and services – their uses and benefits
- Build trust and goodwill towards your business
- Various content types – from short, quick-read articles to detailed, long-form pieces
- An effective alternative to direct sales copy
Many businesses use content marketing in one form or another. It can be an effective way of getting a message across, in that it gives something of value to your target audience beyond just a sales pitch, whether that’s helpful information or ways to solve problems that they may have encountered.
ARP Writing can provide you with the all-important written content to make your content marketing strategy a success. We have considerable experience writing content pieces of all shapes and sizes; from snappy ‘explainer-style’ posts, through blogs and detailed guides, all the way up to meticulously researched ebooks.
Contact us today to see how we can boost the content of your business.
What is content marketing?
Content marketing operates differently from direct selling.
Instead of overtly promoting the strengths of your business, content marketing provides valuable information to your audience. This could be content which is likely to interest them or which helps them solve a specific problem, but it will be connected to the products or services you provide.
For example, if your business produces honey, you might create a blog article about 5 delicious cake recipes using honey. It’s a topic someone who loves honey might search for, and if they click on your article and that’s linked up to your product pages, there’s a chance they’ll become a customer.
There are other sides to content marketing too.
If your business offers services which are not familiar to most people in their everyday lives, well-written content can help you to explain them and their benefits. Legal businesses, for example, can often face this problem because their services can be highly complicated and potential clients may not even know the exact nature of the problem they face.
Some of our previous content marketing projects
- Over several years, creating hundreds of pieces of content for a law firm in line with their content marketing strategy, comprising blogs, detailed guides, FAQs, glossary entries, and more
- Ghostwriting a 24,000-word ebook on personal injury compensation to be offered as a free download on the company’s website
- Helping a legal practice curate and add to their library of free factsheets offered to clients and potential clients
How can content marketing help you?
Content marketing is a longer-term strategy. It takes time for an audience to build around your content. However, with patience, it can really pay off; you are giving valuable information to potential customers and demonstrating at the same time how your services or products can help them. The benefit they gain from reading your content increases the likelihood of making an impression upon them.
And as you make an impression, your intended audience is more likely to trust you and to use your business in future.
In the modern world, we are barraged by hundreds of sales messages every day, so the one which gives something back is far more likely to stick in your mind.
Why choose ARP Writing for content marketing?
ARP Writing have years of experience in content creation and producing high-quality, high traffic pieces for businesses.
Content marketing lives or dies on the strength of the content fuelling it. And we understand that, to be effective, the content has to be engaging, optimised for relevant searches, and accurately reflect your business.
But most importantly, it must contain that kernel of value – that essential element which makes it a worthwhile read for your target audience. If the content provides no pay-off for your readers, they won’t want to read it, share it, re-visit it, or find out more about your business on the strength of it. And it is this hurdle at which AI-created content invariably falls.
Our 'Zero-AI' Guarantee
AI tools pull text from all over the web and mushes it together into a bland paste. And you can’t stand out if you’re saying the same thing as everyone else.
ARP Writing never uses AI tools to write or edit content – so you can be sure everything we provide is backed by good, honest human creativity!
In our clients' words...
